Defaqto - helping people make better financial decisions

Defaqto provides timely and accurate financial information to all layers of the financial sector including product providers, intermediaries, aggregator sites, the government and of course, direct to consumers.

Our aim is to help people make better financial decisions.

Defaqto is:

  • Truly independent, able to offer impartial insight into financial services
  • A leading provider of financial services research since 1994, with an established track record for in-depth and quality information on products and services
  • Second to none in its capability for the collection, collation, analysis and distribution of information
  • The sole data supplier to the Financial Services Authority for its Comparative Tables Service.

Our Values:

  • We are direct, up-front and candid in everything we do 
  • We try to avoid unnecessary jargon but never over-simplify complicated issues
  • We are passionate about helping consumers find the right products for them
  • We want to understand how things work, we want to get to the heart of the matter, to uncover the details and explain them to others
  • We seek to be comprehensive and are unbiased in the information that we provide
  • We are honest and believe in telling a straight story
  • We seek to cover all parts of the financial industry – from pensions and investments to general insurance, from the FSA to the man and woman in the street.